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Good Swartz joining with East Coast firm local accounting entity to be unit of J.H. Cohn.

One of Southern California's best-known mid-sized accounting firms, Good Swartz Brown and Berns LLP (GSBB), is combining forces with a New Jersey firm ten times its size.

But GSBB managing partner, Scott M. Sachs, says the merger is not an acquisition of his firm by another.

"Although they are decidedly larger, it is not a purchase," Sachs said. "It is really a combination of the firms."

However, the larger firm, J.H. Cohn LLP of Roseland, N.J., will be at the front end of post-merger branding, though not initially.

"During an initial period of time, that will be at least two years, we will be Good Swartz Brown and Berns, a division of J.H. Cohn LLP," Sachs ...

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