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Washing green?(NORTH AMERICA)

Some say the deal is corporate greenwashing. Others argue that the collaboration between a major chemical company and the nation's largest environmental group is a way to shift the market toward more sustainable cleaning products. Either way, it's clear that the Sierra Club's recent marketing deal with Clorox is creating controversy within the 1.3 million-member environmental organization.

In December 2007, Clorox and the Sierra Club announced a partnership whereby the Club's name and logo will appear on a new line of non-chlorinated cleaning products called "Green Works." In return, Clorox will pay the Club an undisclosed fee, based partly on product sales.

The deal ...

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