Article: How CUs, CUSOs Can Use 401(k) As Gateway To Other Services.(credit unions)(Credit Union Service Organization)

MADISON, Wis. -- The beauty of a 401(k) or other retirement product is that it can be a gateway product to both young, working adults and the burgeoning boomer retiree market, as well as to capturing lucrative business services.

Thats why CUNA Mutual Group is expanding its existing retirement plan product by targeting credit unions and CUSOs that have a strong business services strategy and presence.

Kevin Thompson, vice president of asset accumulation products for CUNA Mutual, told Credit Union Journal not only is the distribution of CMGs popular 401(k) product expanding, the company is involving CUs and CUSOs in the expansion.

There are ...

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