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A look at the excessive hypothesis of the Pharisee Effect: The "Ten Commandments Judge" in the Alabama Republican Primary.

The Pharisee Effect is a phenomenon that occurs when religious appeals in political disputes go too far, thus leading to a backlash and voter rejection of the candidate. This study analyzed the unsuccessful 2006 Alabama gubernatorial campaign of Roy Moore--the "Ten Commandments Judge"--whose campaign relied heavily on religious-based arguments. Moore's reliance on religious appeals was the basis of his candidacy in the Alabama Republican Primary. However, this paper argues that Moore pushed his religious appeals too far; thus his religiosity was not an effective basis for a politically persuasive strategy. Further, applying concepts of game theory, this paper argues that ...

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