Article: Review: Alaska Airlines' Colorful History Published.

"Character & Characters: The Spirit of Alaska Airlines" was recently released as the 25th and latest book by the dean of airline biographies, Robert J. Serling. The book includes a chapter on the acquisition of Horizon Airlines which had its own character in Founder Milt Koult. The contest to buy Horizon was between Alaska and United and, while United told Koult at the last minute not to sign anything until its rep arrived, Milt went ahead with Alaska because the rep never arrived. Other Horizon tidbits revealed that when he was ready to be replaced he told Alaska "just not the pretty boy, referring to his ultimate successor John Kelly who later went on to head ...

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