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Article: AMMIRATI PURIS LINTAS NAMED AS NEW FLORIDA DEPARTMENT OF CITRUS AD AGENCY
- Article from:
- PR Newswire
- Article date:
- February 20, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKELAND, Fla., Feb. 20 /PRNewswire/ -- The Florida Citrus Commission (FCC) today selected Ammirati Puris Lintas of New York as the new advertising agency of record for its $27 million Florida orange and grapefruit juice account.
Other finalists for the account were Grey Advertising, New York; the Richards Group, Dallas; and WestGroup, Tampa. All four agencies made consecutive strategic presentations earlier in the day in front of more than 100 people, comprising the FCC, Florida Department of Citrus (FDOC) officials, citrus industry leaders and the public.
"We are pleased with the selection of Ammirati Puris Lintas," said FDOC Executive Director Daniel L. ...