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Article: Upfront aggression: ABC. Turner amp up first round of deals.
- Article from:
- Daily Variety
- Article date:
- June 2, 2008
- Author:
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Upfront advertising sales activity began to percolate over the weekend, and the major networks are preparing for the onslaught of dealmaking on advance blurb commitments for the 2008-09 season that will hit in earnest this week.
There was talk Friday that ABC was being aggressive and had cut its first round of deals. The Alphabet's first deals were inked with media buying firms Starcom USA and Zenith, according to published reports. ABC declined comment.
Turner's cablers are making an aggressive push to write their business sooner rather than later, as opposed to sticking with tradition and holding back until after the Big Four networks and CW have inked most of their ...
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