Article: Automobile World Is Stirred, not Shaken, by BMW's New Roadster.(Originated from San Jose Mercury News, Calif.)

SAN DIEGO, Calif.--Feb. 23--The months of anticipation, fueled by a brief appearance in the James Bond flick, "Goldeneye," as well as a slot in the Neiman-Marcus holiday catalog and even segments on the "Today" and "Tonight" shows, have ended. The BMW Z3 roadster is finally here.

But don't expect to buy one anytime soon.

"This is the most highly anticipated car BMW has ever brought to market,

particularly here in the United States," said Rob Mitchell, a BMW spokesman. Unusually strong buyer response to the Z3, and the emotional depth of it,

caught BMW a little off guard, admitted Rich Brekus, BMW's product planning and strategy manager. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!