Article: New Study Demonstrates That Lack of Pandemic Planning Will Affect Bottom Line.

TORONTO, Ontario, June 17 /PRNewswire/ --

- Latest Evidence for Businesses to Justify Investing in Pandemic Preparedness Plans

TORONTO, Ontario, June 17 /PRNewswire/ --

The Schulich School of Business today released the first study to assess the impact of an influenza pandemic on individual companies. Presented today at the World Conference on Disaster Management, the study - Making a case for investing in pandemic preparedness - focuses on how companies can justify investing in pandemic planning using standard business performance metrics. The study highlights that an investment now far outweighs the potential impact that a pandemic could have on individual ...

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