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Cold Calling: The Wrong Approach.(Spotlight on Sales and Marketing)
- Article from:
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Maintenance supplies
- Article date:
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June 1, 2008
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Copyright informationCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cold Calling: The Wrong Approach
I was recently reading one of the many trade magazines that I receive -- and lo and behold -- the old "successful cold calling" article just happened to be in there. These old war horses need to be retired.
However, curiosity got the best of me, so I read it from beginning to end. Unfortunately, the article was filled with the typical develop a relationship -- uncover the needs -- provide solutions -- (and the all important part) close the sale!
These recycled articles need to stay in the garbage permanently. I mean, give me something useful, will you? As a salesman, you're wondering if the person writing the article has ever sold ...