|
|
The 'Green' Cleanup: Avoiding the Six Sins of Greenwashing.(Green Market Pulse)
- Article from:
-
Maintenance supplies
- Article date:
-
June 1, 2008
|
Copyright informationCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The 'Green' Cleanup: Avoiding the Six Sins of Greenwashing
Scot Case
There is no arguing that Green is a hot topic in most industries these days. Unfortunately, the rush to be Green means that for every truly "greener" option, there are a whole number of cleaning products and services making false or misleading environmental claims (known as "Greenwashing"). It has also led to the appearance of many new eco-labels in the marketplace.
In order to quantify the level of greenwashing in the marketplace, TerraChoice Environmental Marketing conducted a study based on the environmental claims made on a wide variety of consumer products from six big-box stores. Out of ...