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Map Your Leads.(Column)
- Article from:
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Qualified Remodeler
- Article date:
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June 1, 2008
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Copyright informationCOPYRIGHT 2008 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Map Your Leads
By Rick Dudley
Knowing why leads are lost is the first step toward maximizing your marketing efforts
Thirty percent of leads that remodelers think are "dead" are actually willing customers.
In today's economy, the focus should be getting those leads back into your selling process. In order to find out where your leads are going, you must make a simple, but straight forward lead map.
A lead map is a diagram of the path your leads take through your company -- from potential customers calling for information, (an inquiry), all the way through scheduling, sales, production and finally, satisfaction reporting.
Lead maps are vital to ...