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Article: Carl's Jr. Prime Rib Six Dollar Burger Sets New Quality Standard in Fast-Food.

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PR Newswire
Article date:
June 18, 2008
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Chain's New Burger Bucks the Discounting Trend of Competitors

CARPINTERIA, Calif., June 18 /PRNewswire-FirstCall/ -- In an era when so-called value menus are attempting to lure customers with dollar-priced snacks and bite-sized burgers, Carl's Jr.(R) is proving that taste and quality never go out of style. With the arrival today of its ultimate premium burger, the Prime Rib Six Dollar Burger(TM), Carl's Jr. sets a new standard for quality fast-food and re-defines value in comparison to similar items available at fancy sit-down restaurants.

The new high-end burger is the latest in the Carl's Jr. string of "meat-as-a-condiment" menu items, which have ...

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