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Article: Apple leadership: chain of fools. (an action plan for a successful Apple)(State of the Mac) (Company Business and Marketing)(Column)
- Article from:
- Macworld
- Article date:
- April 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Mac Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Put away the black veils. Forget the operatic media pundits predicting Apple's imminent implosion. Apple is a strong business with tremendous assets, and the Mac isn't going to die anytime soon, if ever. Beyond the hype, though, the company must make fundamental changes in the way it does business. Because Apple has not been successful in solving its problems, I've developed an action plan for a new board of directors, a would-be buyer, or even the current leadership.
Apple's real problems have little to do with products or balance sheets; Apple's real problems stem from the epic levels of incompetence and indecision displayed by a core of inept leadership and ...