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Article: New media in practice.(advertising & research)
- Article from:
- Television Asia
- Article date:
- June 1, 2008
- Author:
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WHILE there is still much hype surrounding new media, most, in 2008, are no longer new. Newsgroup chat rooms, conceived in 1979, will celebrate their 30th anniversary next year. 'Weblogs', now commonly known as blogs, were created in 1997; 'bloggers' have been blogging for a decade. Yahoo and Google started in 1994 and 1998.
These media are not 'new' at all, but so-labelled because they represent alternative ways to distribute information. While the media have previously evolved, for example the introduction of television, we are living through a period of quickening media and communications change. Traditional definitions of media such as 'newspapers', ...