Article: Selling sustainability: savvy retailers enhance environmental performance through store design and environmental stewardship.

There are forces changing today's retail environment--and the response has a distinctly green focus. Retailers and manufacturers see opportunity in environmental strategies that are sound business decisions and attract customers to their brand.

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Today's consumers want greener products, but have little tolerance for premium prices. Communities want greener development and are adopting ordinances that require better environmental performance from business operations. The cost of energy, materials, manufacturing, and transportation are increasing and margins are shrinking, while stockholder demand for profit continues.

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