Article: United States: Microsoft announces plans for European Search Technology Center to deepen investments in live search.

Byline: shahma05

At the Cannes Lions International Advertising Festival, Microsoft Corp. announced plans to open a Search Technology Center (STC) in Europe in its fiscal year 2009. The new center will be designed to help accelerate Microsoft's investments in Live Search and disrupt the search and advertising marketplace to the benefit of both the consumer and the advertiser, in line with Microsoft's recent announcement in the U.S. of Live Search cashback.

The center will actively work with the global Live Search organization and be dedicated to advancing the state of the art in search technology by delivering a locally relevant, more intelligent and ...

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