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Article: In an ABSOLUT World, Good Things Happen When the Lights Go Out.
- Article from:
- PR Newswire
- Article date:
- June 19, 2008
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Copyright informationCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ABSOLUT(R) Turns Off the Lights in Vegas, as World's Most Iconic Vodka Kicks Off Series of 'Lights Out' Parties Across the Country in Celebration of ABSOLUT Global Cooling(TM)
NEW YORK, June 19 /PRNewswire/ -- Sin City is about to go dark. In another bold move from the world's most iconic vodka, ABSOLUT(R) is encouraging consumers and bar/nightclub owners to save energy through a series of "Lights Out" parties, kicking off in Las Vegas this weekend in celebration of its ABSOLUT Global Cooling(TM) campaign. Borne from the brand's "In An ABSOLUT World" advertising campaign, ABSOLUT Global Cooling(TM) encourages consumers to reduce the effects of global warming by offering ...
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