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Article: Nation's craft brewers rally behind 'truth in labeling' petition to BATF; more than 50 small brewers cry foul over misleading labels and ads.
- Article from:
- Business Wire
- Article date:
- February 27, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 27, 1996--Fed up with "impostors" riding the coattails of the microbrew phenomenon, craft brewers across the country say some of today's beer marketing grossly misleads consumers.
"Our position is simple -- consumers have a right to have truthful information about the products they buy. We're seeking labeling standards that provide accurate production disclosure," said Paul Shipman, president of Redhook Ale Brewing.
"Consumers deserve better than to be misled, and craft brewers deserve better than to be associated with companies that aren't honest about their product."
The hue and cry comes in support of a Jan. 25 ...