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Article: ACCM reflects catalogs' woes.(MULTICHANNEL)
- Article from:
- DM News
- Article date:
- May 26, 2008
- Author:
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A QUIET exhibit floor at last week's Annual Conference for Catalog and Multichannel Merchants in Orlando offered more evidence that the multichannel retail industry is in the midst of a shake up.
There were signs of life at the show, however, with several merchants reporting strong results. And, there were discussions of the best practices that will help merchants survive these times.
"We're not seeing the traffic we'd like to," said Alex Schumacher, director of marketing at Experian Marketing Services.
One reason repeatedly cited for the spacious aisles was the troubled economy and rising costs. There was also much talk of the growing list of ...