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Are you headed in the right direction? Perhaps your marketing department needs remodeling.
- Article from:
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National Driller
- Article date:
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July 1, 2008
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Copyright informationCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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So you're working hard to keep sales up during a down market. But projects are getting smaller, and new customers are harder to come by. Is your company doing everything it can do to get ahead? The good folks at Yodle Inc. offer this quick self-diagnosis to help you determine whether your marketing program could benefit from a remodel. Answers appear on page 32.
1. When business slows down, it's important to:
a. Stay the course--keep doing what I've been doing.
b. Maintain or increase marketing expenditures, but re-evaluate how I'm spending to make sure I am getting the most bang for my buck.
c. Cut all marketing expenses in order to lower costs.
2. ...