Magazine article from our research archive:

Marketing answers--grade yourself.

1-B. See "down" as the new "up." When the economy slows, some companies get nervous and stop spending on advertising and promotion. But savvy marketers know that a housing downturn is a real opportunity to leap ahead of your competition--not by cutting back, but by spending smarter.

2-C. Put your best face forward, and earn their trust. Too many companies seem to forget the basics of good business, like being polite and courteous, providing accurate estimates, returning phone calls in a timely manner, etc. The fact is, your overall professionalism is what serves as the foundation for building lasting customer relationships. It's what builds trust and earns you loyalty.

...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!