Article: Kayak.com Launches New Targeted Display Advertising.

TRAVEL AND LEISURE CLOSE-UP-18 June 2008-Kayak.com Launches New Targeted Display Advertising(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Kayak.com, an online travel search site, announced the launch of a display advertising platform that it said is optimized for the travel industry.

The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007, the company noted.

Similar to the text ads that are already available through the Kayak Publishing Network, the company added, the new display ad system helps travel marketers target their ads based on search criteria including ...

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