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Article: Kayak.com Launches New Targeted Display Advertising.
- Article from:
- Travel & Leisure Close-Up
- Article date:
- June 18, 2008
CopyrightCOPYRIGHT 2008 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TRAVEL AND LEISURE CLOSE-UP-18 June 2008-Kayak.com Launches New Targeted Display Advertising(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Kayak.com, an online travel search site, announced the launch of a display advertising platform that it said is optimized for the travel industry.
The new ad platform is a major improvement on technology developed by Sidestep.com, which Kayak.com purchased in December 2007, the company noted.
Similar to the text ads that are already available through the Kayak Publishing Network, the company added, the new display ad system helps travel marketers target their ads based on search criteria including ...