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Article: Mazda Launches New Global Visual Identity; Mazda's New Global Zoom-Zoom Communication Style Visually Expresses the Company's Evolution at a Glance.
- Article from:
- JCN Newswires
- Article date:
- June 20, 2008
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Copyright informationCOPYRIGHT 2008 Japan Corporate News Network K.K. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hiroshima, June 19, 2008 - (JCN Newswire) - Mazda Motor Corporation today announced the launch of its new global brand visual identity which will be rolled out progressively around the world. Following a successful pilot in Australia, the first major region to introduce this new visual identity direction will be Japan, commencing on June 20, 2008, when Mazda updates its Japan websites with distinctive new features. This will be followed by its full adoption in advertising, commencing on July 8 with the launch of the new mid-size Mazda Biante high-roof minivan in Japan.
The new global visual identity was created to evoke strong emotional connections between Mazda and its ...