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Article: A better role: no longer supporting players, handbag makers are finding new life for small leather goods.(WWD Accessories Supplement)
- Article from:
- WWD
- Article date:
- February 26, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - Small leather goods are no longer an afterthought. Handbag makers have found the category to be a niche market that, if seriously tended to, can develop into an integral part of their business, adding 10 percent to 40 percent to the bottom line.
Offering basics and more novel silhouettes, and including fabrications that match those used in their handbag collections, are among the keys to a successful and growth-oriented business.
With smaller, somewhat structured handbags still strong and the demand slowing for things on strings, there is opportunity for growth in small leather goods. Trends driving business include smaller, flatter and more ...