Article: veteran Shows engaged viewers in `07-08; `Reaper' the Only Frosh in the Bunch.(Brief article)

Byline: From IAG Research

Most observers would call 2007-08 a very unusual broadcast TV season. Considering all the challenges, we wanted to see which series managed to have the strongest hold on viewers' attention throughout the course of the season.

The Nielsen IAG Program Engagement score is highly relevant because of the strong link between a show's engagement level and ...

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