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Article: veteran Shows engaged viewers in `07-08; `Reaper' the Only Frosh in the Bunch.(Brief article)
- Article from:
- TelevisionWeek
- Article date:
- June 16, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: From IAG Research
Most observers would call 2007-08 a very unusual broadcast TV season. Considering all the challenges, we wanted to see which series managed to have the strongest hold on viewers' attention throughout the course of the season.
The Nielsen IAG Program Engagement score is highly relevant because of the strong link between a show's engagement level and ...