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Article: Ad Agency Courts New Tech Ideas; 'Hot House' Brings Entrepreneurs Together With Advertising Veterans.(Media&Tech)
- Article from:
- TelevisionWeek
- Article date:
- June 16, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
In the latest sign that big media firms must become conversant in the language of the little guys to survive, Havas-owned advertising agency EuroRSCG launched an incubator program for early-stage startups in its San Francisco office.
The purpose of the program, dubbed "the Hot House,'' is to bring fledgling entrepreneurs, most of whom are focused on new advertising and Internet-based technologies, into the same physical space as the ad agency. That gives the agency a headstart in working with the potential next hot new thing and also gives the companies a chance to cut their teeth next to seasoned advertising executives.
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