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Article: Upfront Sales Soar for Digital Outlets; Broadcast Nets Predict Business Up 25%-30% Over '07.(Deals)
- Article from:
- TelevisionWeek
- Article date:
- June 16, 2008
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Byline: Daisy Whitney
The final numbers aren't in yet, but most broadcast networks and media agencies are expecting digital sales in the television upfront ad market to be 25% to 30% better than last year.
"It is bigger than last year, and I would guess it's close to 25% to 30% higher,'' said Adam Kasper, senior VP and director of digital media at Media Contacts, a division of Havas. "Networks are pushing it much more than they had and [are] coming up with more well-rounded offerings and different and creative ways to sell content.''
Most of the Big Five networks concluded their annual upfront sales last week; they say integrated packages with ...