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Article: Wizzard Media Signs Podcast Ad Deal with Panasonic.
- Article from:
- Business Wire
- Article date:
- June 18, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Audio Ad Campaign to Promote Panasonic Viera HDTV
PITTSBURGH -- Wizzard Media (AMEX:WZE), the world's largest podcasting network, announced today that Panasonic has launched a podcast advertising effort, in support of the Panasonic VIERA[R] line of HDTV's, across a targeted selection of audio programs on the Wizzard Media Network. Each ad is being implemented through Wizzard's dynamic ad insertion tool and certified through Nielsen//NetRatings.
Panasonic is the leading brand of Matsushita Electric Industrial Co., Ltd. (NYSE: MC). The agreement was negotiated with Media Kitchen, Panasonic's advertising agency for the Viera line.
"Through ...