Magazine article from our research archive:

Clorox eco-friendly line finds green foes; Green Works sells well but spurs revolt in ranks of endorser Sierra Club.(News)

Byline: MYA FRAZIER

Green marketers want endorsements from environmental groups to give their efforts greater credibility. Environmental groups know those marketers can provide some much-needed money and exposure. It's a marriage made in heaven-except when it's not.

When Carl Pope, the executive director of the Sierra Club, heard in July 2007 that Clorox was looking to link up on a product launch, he was dubious. "I suspected the products would not pass muster,'' said Mr. Pope, 63, who leads the environmental group with 800,000 dues-paying members. "I figured it would be greener than usual but a light shade of green, and we wouldn't be interested in it.''

But ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!