SUNDAY, SEPTEMBER 14
8:00 AM-6:30 PM
REGISTRATION
8:00 AM-12:30 PM
PRE-CONFERENCE WORKSHOP
Leveraging Public Relations to Achieve Sustainable Business Growth
Wayne Roberts, Senior Vice President/General Manager, Weber Shandwick Worldwide, Atlanta, GA
Most marketing experts agree that a consistent public relations program, fully integrated with other communications activities, is one of the most cost-efficient and effective ways to support overall marketing and business development efforts.
Few industries are better suited to leveraging a strategic public relations program than banking. Banks can build an effective public relations program to ...