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Let's do something special.(ABAMN 2007 Financial Marketing Awards: Internal Branding, First Place, Asset Size over $5 Billion)(National Penn Bank)(Brief article)
- Article from:
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ABA Bank Marketing
- Article date:
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June 1, 2008
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Copyright informationCOPYRIGHT 2008 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Institution: National Penn Bank, Boyertown, Pa.
This campaign to introduce the brand to bank employees included the use of posters, messages accessed through a special toll-free line, e-mails, intranet messages and frequently asked ...