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WesBlingo.(ABAMN 2007 Financial Marketing Awards: Customer Acquisition, Runner-Up, Asset Size of $1 Billion to $5 Billion)(WesBanco Bank Inc.)(Brief article)
- Article from:
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ABA Bank Marketing
- Article date:
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June 1, 2008
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Copyright informationCOPYRIGHT 2008 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Institution: WesBanco Bank Inc., Wheeling, W. Va.
Agency: Blattner Brunner, Pittsburgh
The bank created a sweepstakes with high-ticket items (Cadillac Escalade, Harley Davidson, his/her Rolex watches) to entice consumers to open checking accounts and to ...