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Get the picture? Marketers can learn the art of creating compelling visions by studying the great artists. Here's how innovative images can boost a financial institution's profits.(Innovative Thinking)(Erik Wahl is the founder of The Wahl Group)(Interview)
- Article from:
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ABA Bank Marketing
- Article date:
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June 1, 2008
- Author:
- Albro, Walt
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Copyright informationCOPYRIGHT 2008 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
Erik Wahl is the founder of The Wahl Group, a San Diego-based consulting firm that specializes in helping organizations identify and implement breakthrough thinking to achieve extraordinary results.
He is also a motivational speaker who has appeared before employees at such banks as JP Morgan Chase, ING and M & I Financial.
Wahl attributes his success in the "art of vision" to his training as an artist. He holds a bachelor degree from the University of San Diego, where he studied the unlikely combination of art and business.
He encourages businesses to use creativity and "new levels of vision" to enhance performance.
Wahl spoke ...
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