Article: VH1 CLASSIC Battling to Understand Autism.(MTV Networks Inc. VH1's charities for Autism)

Staff

Next month, VH1 will salute The Who at its annual "Rock Honors" Los Angeles concert bash. Proceeds will largely benefit long-standing charities supported by lead singer Roger Daltrey, guitarist Pete Townshend, and VH1's own Save the Music Foundation. But there's a fourth charity listed on the menu: VH1 Classic's Rock Autism.

"Autism is one of these [hot-button] topics, and there is a lot of passion there," says Tom Calderone, executive VP and general manager of VH1.

Calderone also oversees VH1 Classic, which started the campaign last year. "We were looking for a pro-social issue for VH1 Classic, and people who work on Classic kept saying, 'This is important ...

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