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Article: Making A Splash.(Enterprise; Sports)(Speedo)
- Article from:
- Newsweek
- Article date:
- June 30, 2008
- Author:
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Copyright informationCOPYRIGHT 2008 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Keith Naughton
Speedo's new and controversial high-tech LZR suit is helping swimmers smash dozens of records. How the company plans to capitalize on Olympic gold.
Michael Phelps steps onto the blocks of a large indoor pool in Omaha. He's about to swim the 100-meter butterfly at an Olympic tune-up meet this month. He bends into his starting position, flaps his arms across his back and launches at the sound of the horn. In the first lap, he's only in second as he makes his flip turn. But with 25 meters to go, he turns it on and the crowd roars. In a few soaring strokes, he's two body lengths ahead and pulls away. He touches the wall in 51.04 seconds--the fastest ...
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Article: SPEEDO UNVEILS NEW SUIT.(Brief article)
Daily News Record;
February 18, 2008 ;
266 words
......Protzman, Brenda Lloyd NEW YORK - Speedo made a splash last week in...unveiling of its new space age LZR Racer swimsuit, which underwent...Phelps and Natalie Coughlin. Speedo began Feb. 12 on the Today...holder Phelps said of the LZR Racer, You feel like a rocket and...but on top of ...
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