Article: Making A Splash.(Enterprise; Sports)(Speedo)

Byline: Keith Naughton

Speedo's new and controversial high-tech LZR suit is helping swimmers smash dozens of records. How the company plans to capitalize on Olympic gold.

Michael Phelps steps onto the blocks of a large indoor pool in Omaha. He's about to swim the 100-meter butterfly at an Olympic tune-up meet this month. He bends into his starting position, flaps his arms across his back and launches at the sound of the horn. In the first lap, he's only in second as he makes his flip turn. But with 25 meters to go, he turns it on and the crowd roars. In a few soaring strokes, he's two body lengths ahead and pulls away. He touches the wall in 51.04 seconds--the fastest ...

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