Article: Outrider Broadens Search Marketing Offering with Addition of Social Media Marketing Practice.

New Practice to Focus on Making GroupM Search Clients a Part of the Social Conversation

ST. LOUIS -- Outrider, a leading global, integrated search marketing agency, introduced today a new Social Media Marketing (SMM) practice, expanding its search marketing product offering to include a practice group dedicated to guiding B-to-C and B-to-B companies into becoming an active part of online conversation through social search. Outrider is a division of GroupM Search, the world's largest search marketing specialist and the global search marketing resource for Maxus, MediaCom, Mediaedge:cia, and MindShare. Outrider serves as the incubation brand for the development of ...

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