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Warner plans BD Live push.(Conference notes)

By Susanne Ault

Format's interactivity still a challenge to production

LOS ANGELES--Warner Home Video will make BD Live a star attraction in most of its new Blu-ray Disc releases, promised Warner Bros.' Darcy Antonellis in last week's Entertainment Supply Chain Academy keynote here, but other conference attendees confessed that the Web-based interactivity still needs some fine-tuning.

Antonellis, the studio's technical operations president, said Warner is determined to include BD Live as much as possible because it should help direct consumers away from rival online entertainment options, such as YouTube or MySpace. She envisions users sending personal edits of ...

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