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Warner plans BD Live push.(Conference notes)
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Video Business
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June 23, 2008
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Copyright informationCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Susanne Ault
Format's interactivity still a challenge to production
LOS ANGELES--Warner Home Video will make BD Live a star attraction in most of its new Blu-ray Disc releases, promised Warner Bros.' Darcy Antonellis in last week's Entertainment Supply Chain Academy keynote here, but other conference attendees confessed that the Web-based interactivity still needs some fine-tuning.
Antonellis, the studio's technical operations president, said Warner is determined to include BD Live as much as possible because it should help direct consumers away from rival online entertainment options, such as YouTube or MySpace. She envisions users sending personal edits of ...
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