Will consumers shop for checking accounts the same way they do for credit cards? Two startup Web sites are banking on itbucking conventional wisdom that retail customers arent inclined to change checking accountsand have built easy-to-use account switching tools into their sites.
May marked the launch of CheckingFinder.com, a faux search engine that only returns results from community financial institutions that offer Austin-based consultant BancVues trademarked REWARDChecking system, a rewards checking account product. CheckingFinder was created by BancVue partner company FIRST ROI, an online marketing company focused on community FIs. You will never find a mega-bank on ...