Article: Public perceptions of nursing careers: the influence of the media and nursing shortages.(SPECIAL REPORT)

THE PUBLIC'S LONG-STANDING esteem for registered nurses (RNs) is well documented in public opinion polls. Nurses and physicians both rate highly with the public in trended national survey questions about trusted professions, prestigious occupations, and "honesty and ethical standards" of the professions (Gallup Organization, 2007; Harris Interactive 2006, 2007). The high public regard for nurses, however, has not necessarily translated into an adequate supply of individuals who are willing to be nurses. The expected future demand for nurse labor challenges us to look more closely at the public's perceptions of nursing and nursing careers, and consider how they are shaped ...

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