A campaign to popularize savings has gone from quiet pilot to big time ballyhoo beginning May 6, courtesy of YouTube. Asking participants to submit a one-minute self-produced video describing the person's savings agenda, Pay Yourself First, (www.pyfchallenge.com), will chose five semi-finalists who hope to share "a savings journeys with viewers" over several months.
The campaign was the idea of FNBODirect, the online bank, which has been in business since 2006 as a part of $21 billion asset First National Bank of Omaha. The contest fits for a bank built for bending marketing rules, according to Robin Nakamura, senior vice-president of eBusiness.
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