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Article: Worldwide Spending on Internet Advertising Will Soar Past $106 Billion in 2011, According to IDC.
- Article from:
- Business Wire
- Article date:
- June 25, 2008
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FRAMINGHAM, Mass. -- Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10% of all ad spending across all media. With IDC's Digital Marketplace Model and Forecast projecting 15-20% annual growth throughout the forecast period, this share will reach 13.6% by 2011 as Internet ad spending grows to $106.6 billion worldwide.
"Compared to more mature types of advertising, Internet advertising is growing at a phenomenal rate," said John Gantz, chief research officer at IDC. "But Internet advertising is still relatively new and growing from a much smaller base. By the end of the forecast period, spending for Internet ...