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Article: Tesco is looking good in health and beauty: Radox leads the brands chart with a mixture of bogof and save, while Tesco is the top retailer for category promotions.(promotrack)(Tesco PLC)
- Article from:
- Grocer
- Article date:
- June 7, 2008
- Author:
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Health & beauty continues to be one of the most heavily promoted categories in the multiples, ranking fourth among the top five categories last weekend, with 14% of total offers.
Tesco boasted the most promotions, health & beauty accounting for 19% of its total offers, putting the category in second place behind impulse. Morrisons and Sainsbury's both allocated 15% promotional space each, with health and beauty third in both retailers' overall activity.
Asda's allocation for health & beauty was 14%, putting it in fourth place. Somerfield had the smallest number of health and beauty promotions, with the category only accounting for 4% of its featured ...