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Article: Functional prong added to Trident.(product news)(Cadbury Adams USA L.L.C.)(Brief article)
- Article from:
- Grocer
- Article date:
- June 7, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cadbury looks set to further encroach on Wrigley territory if the US launch of a functional gum under its Trident brand makes its way to the UK.
Cadbury Adams, the confectionery giant's US arm, hit the US this week with a gum that includes Recaldent, an ingredient it claims will help rebuild tooth enamel.
If the gum comes to the UK, it would go head-to-head with Wrigley's Orbit Complete range, which contains Xylitol--an ingredient claimed to fight plaque. It would also signal a move away from focusing on ...