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Article: Latest British import: Mark Birley. (nightclub proprietor introduces new fragrance line)
- Article from:
- WWD
- Article date:
- March 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Nightclub owner Mark Birley, a well-known personality in England since the Sixties, is hoping to build an audience on these shores for a new fragrance venture.
The proprietor of Annabel's, Harry's Bar and Mark's Club in London has developed a scent called Mark Birley for Men, and is ready to bring it to a retail distribution.
While the fragrance has been sold in Birley's clubs since December, it won't hit the stores until June, when it will be launched at Bergdorf Goodman and Neiman Marcus.
In addition, Birley is close to completing a deal for an exclusive arrangement with a London department store, according to Frederic Malle, an industry ...