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Article: Agent Provocateur. (lingerie store) (Innerwear: European Shop Talk)(Company Profile)
- Article from:
- WWD
- Article date:
- March 4, 1996
- Author:
CopyrightCOPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LONDON -- Agent Provocateur has brought a buzz to London with everything from a "Miss Agent Provocateur" beauty contest to a street demonstration by lingerie-clad models during London Fashion Week last October.
The shop's goal is to capitalize on the power of sexy lingerie.
"Lingeirie is very personal," says Joseph Corre who co-owns the 1,000-square-foot shop on Broadwick Street with Serena Rees. "What a woman chooses to wear under her clothes puts her in control. We want to use everything that comes off of that idea. It can be about anything that involves control -- jewelry, a political party, a television show, whatever."
So far, the formula seems to ...