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Article: Virtual World There.com and Clothing Brand NaCo USA Partner to Reach the Growing Online Hispanic Population.
- Article from:
- PR Newswire
- Article date:
- June 26, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tongue-in-Cheek Clothing Sold Virtually and in Real World
SAN MATEO, Calif., June 26 /PRNewswire/ -- Makena Technologies, creator of the popular social virtual world There.com, today announced a partnership with NaCo USA, the authentic Latino clothing brand that targets consumers through funny and irreverent bilingual slogans and culturally relevant designs. The partnership aims to reach the 19.5 million US Hispanics online as well as non-US Latin Americans, many of which have already started to migrate to There.com. In 2006, children under the age of 18 accounted for 20.3% of the US population, many of which still remain elusive to many marketers.
In ...