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Article: Mars launches M&M Ice Cream Treats.
- Article from:
- Ice Cream Reporter
- Article date:
- June 20, 2008
CopyrightCOPYRIGHT 2008 Ice Cream Reporter. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mars Snackfood US has announced the introduction of new M&M'S Ice Cream Treats. The treats are available as ice cream bars on a stick, mirroring the look of a classic M&M'S candy. Each bar contains vanilla ice cream covered in a "chocolaty" coating then dipped in a "chocolaty" colored shell (red, green or blue) and placed on a stick.
M&M'S Ice Cream Treats will be available nationwide in single or multipacks of five bars at $1.49 and $3.99 respectively. Every treat contains a riddle on the stick from the popular M&M'S "Spokescandies" Red and Yellow, with the answers hidden beneath the ice cream.
Craig Hall, General Manager, Ice Cream, Mars Snackfood US, ...