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Mars launches M&M Ice Cream Treats.

Mars Snackfood US has announced the introduction of new M&M'S Ice Cream Treats. The treats are available as ice cream bars on a stick, mirroring the look of a classic M&M'S candy. Each bar contains vanilla ice cream covered in a "chocolaty" coating then dipped in a "chocolaty" colored shell (red, green or blue) and placed on a stick.

M&M'S Ice Cream Treats will be available nationwide in single or multipacks of five bars at $1.49 and $3.99 respectively. Every treat contains a riddle on the stick from the popular M&M'S "Spokescandies" Red and Yellow, with the answers hidden beneath the ice cream.

Craig Hall, General Manager, Ice Cream, Mars Snackfood US, said, ""We ...

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