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Ben & Jerry's joins with Lennon estate for peace.

Ben & Jerry's announced a joint effort with The Lennon Estate and Peace One Day, a non-profit organization focused on raising global awareness of the UN day of global ceasefire and non-violence on September 21st annually. As part of the effort, the company is introducing a John Lennon tribute flavor, "Imagine Whirled Peace," a caramel and sweet cream-based ice cream with toffee cookies and chocolate peace signs, developed to further support Ben & Jerry's social mission campaign.

"When Ben & Jerry's decided to engage in a campaign about peace, we couldn't think of a better person to exemplify the message than John Lennon. Through his art and lyrics he imagined a world ...

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