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Article: Online advertising market to step up a gear - ZenithOptimedia China CEO.
- Article from:
- China Business News
- Article date:
- June 26, 2008
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Online advertising market to step up a gear - ZenithOptimedia China CEO
By Shirley Chen Shanghai. June 26. INTERFAX-CHINA - With Internet advertising a growth industry around the globe, advertisers and industry analysts in China are examining the overseas landscape for clues as to what profitable paths the Chinese market may take in the future.
The Internet will overtake television as the biggest advertising medium in Britain this year, a report released by Enders Analysis predicted last week.
"Our forecast for 2008 is that online advertising expenditure will grow 26.4 percent in nominal terms to GBP 3.56 billion ($7.02 billion), overtaking TV ...